The challenges of fundraising
and Francession’s services
Why fundraising?
Fund raising, by enabling new shareholders to invest in a company’s equity, provides it with new funding resources and a leverage effect to obtain additional bank loans. Here are some situations where fundraising is necessary (what we mean here is ‘equity financing’, i.e. the company’s ‘equity’):
- The development of your start-up requires new resources to finance your next recruitments, investments, export projects and/or to address your working capital.
- Following the successful initial financing of your young company, you are embarking on a new phase of development involving the creation of new innovative products or services, the incorporation of a design office and the recruitment of salespeople etc. and you need the resources.
- You manage a brilliant SME, in dynamic markets and you have come to realise that your development project will be accelerated by an ‘external growth’ strategy. We help you acquire a suitable ‘target’ and with your fundraising to finance the acquisition (development capital).
However, fundraising is not just about simply connecting with investors; it primarily involves:
- Sending a carefully documented and well-argued request to selected investors in a very timely manner
- Undertaking relevant follow-up to attract and convince funders in a process which always takes time and is often tedious, where the professional support of a funding expert is extremely useful.
The challenges of fundraising and Francession’s services
Why fundraising?
Fund raising, by enabling new shareholders to invest in a company’s equity, provides it with new funding resources and a leverage effect to obtain additional bank loans. Here are some situations where fundraising is necessary (what we mean here is ‘equity financing’, i.e. the company’s ‘equity’):
- The development of your start-up requires new resources to finance your next recruitments, investments, export projects and/or to address your working capital.
- Following the successful initial financing of your young company, you are embarking on a new phase of development involving the creation of new innovative products or services, the incorporation of a design office and the recruitment of salespeople etc. and you need the resources.
- You manage a brilliant SME, in dynamic markets and you have come to realise that your development project will be accelerated by an ‘external growth’ strategy. We help you acquire a suitable ‘target’ and with your fundraising to finance the acquisition (development capital).
However, fundraising is not just about simply connecting with investors; it primarily involves:
- Sending a carefully documented and well-argued request to selected investors in a very timely manner
- Undertaking relevant follow-up to attract and convince funders in a process which always takes time and is often tedious, where the professional support of a funding expert is extremely useful.
Fundraising requires preparation!
Investors won’t just take you at your word (however sincere) or buy into your enthusiasm. It is better to fully prepare all the elements of the presentation of your project before starting your fundraising.The experts at Francession will ask you the key questions before going to see the investors and help you answer them (and rather well!). They also help you structure your approach.
Why is expert fundraising advice essential?
Because a manager generally does not have the necessary external perspective, the specific skills, the experience of
the procedure, or enough availability, to master individually (and make a success of) this new step in your funding chain.
The advantages of Francession in the service of your fundraising:
When you use the services of Francession’s experts, you benefit from their extensive experience in dealing with
backers and the credibility of their presence in these markets for many years. The many successful files they have supported will be a guarantee of trust for you.
We offer you:
- Our competence as funding managers and our high standards for you
- Our multiple financial relays throughout the area: whatever your type of activity and your location, you will find a Francession expert to support you in the right way.
- Our wide variety of investor-backer partners, from business angels to regional funds, national and international funds, generalist and specialists, and bank development capital,…
And faced with the complexity of the financial and legal fundraising mechanisms, the Francession experts, familiar with these negotiations with your new partners, support you in close collaboration with your other advisers (accountants and lawyers etc.).